Competitive Intelligence

BCI’s competitive intelligence services provide valuable insight into factors that affect a business.  We use subscription databases to furnish information on market conditions, competitors, and industry trends. Our firm is a member of the Strategic Consortium of Intelligence Professionals (SCIP) and our competitive intelligence services provide information on:

  • Competitors’ customers, marketing, market share, pricing, patents, finances, legal filings, executive biographies, etc.
  • Product and service assessments
  • Technology innovations
  • Industry trends
  • Demographic, economic, political, cultural and social factors

Benefits for Our Clients

CI leads to better strategic and tactical decision-making and enhanced organizational performance. Additional benefits include:

  • Improved identification and capitalization on market opportunities
  • Enhanced marketing strategies
  • Increased awareness of competitor offerings and strategic moves
  • Gaining a competitive edge over rivals and establishing a leading market position
  • Reduced risk from a greater awareness of market and environmental forces
  • Improved products and services since they are based on market needs                     
  • More effective distribution and communication channels

Experience in Competitive Intelligence

To assist organizations in capitalizing on the rapidly changing marketplace, BCI has provided deep insight into the many factors that affect them.  Our experience includes:

  • At American Management Systems, Inc. (AMS), BCI analyzed the strengths and weaknesses of a leading competitor’s financial management system. Our firm identified the advantages and disadvantages of the system later included in AMS’s advertising messages.
  • For the Logistics Management Institute (LMI), BCI conducted an as-is review of their prime contract presence at civilian federal agencies and compared it to their competitors. Our firm recommended new federal agency targets, the establishment of related goals and tactics, the improvement of their business development processes, and their collaboration with a business development firm specializing in winning federal contracts.
  • At PRC Realty Systems, Inc. (PRC), then the largest real estate multiple listing service (MLS) in the nation, BCI analyzed the strengths and limitations of their software features with those of a competitor’s system. Our firm provided recommendations that improved PRC’s marketing messages and service offerings.
  • At ExxonMobil, BCI constructed elasticity of demand pricing models based on customer demographic information, competitors’ prices, gas volumes, and other factors to improve the market share, pricing, and profitability of over 2,500 service stations.

Other Services

Sales Intelligence

Strategic Planning