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Our Code of Ethics & Social Responsibilities

Our Code of Ethics

We follow the Insights Association's code of standards and ethics for marketing research and data analytics professionals. The Code is based on the following principles:

  • Respect the data subjects and their rights as specified by law and/or by the Code.
  • Be transparent about the collection of Personally identifiable information (PII) and only collect PII with consent and ensure the confidentiality and security of PII.
  • Act with high standards of integrity, professionalism and transparency in all relationships and practices, and 
  • Comply with all applicable laws and regulations as well as applicable privacy policies and terms and conditions that cover the use of data subjects’ data.

Our Social Responsibilities

BCI makes a difference, whether it be delivering outstanding research to organizations, volunteering in our communities, or assisting charities. Responsible and active corporate citizenship is fundamental to BCI’s character and the way we operate. It is anchored in our core values and is reflected in the actions of our staff.  

BCI has contributed to The Children's Inn at the National Institutes of Health (NIH), a home for sick children and their families. NIH is the world's premier biomedical research facility and children come from all over the world to NIH to receive groundbreaking medical treatment for illnesses such as cancer, heart, lung, blood, bone and growth disorders, mental illnesses, and HIV infection.

The Inn provides a healing environment and offers recreational, therapeutic, wellness, educational, and spiritual programs. Since it opened in 1990, more than 15,000 seriously ill children and their families have made 60,000 visits to The Inn.

BCI has provided financial resources to the Maryland Center for Veterans Education and Training (MCVET). MCVET's mission is to "provide homeless veterans and other veterans in need with comprehensive services that will enable them to rejoin their communities as productive citizens." 

BCI has also supported Disabled American Veterans (DAV), a non-profit charity dedicated to building better lives for America’s disabled veterans and their families. DAV represents more than 200,000 veterans and their dependents with claims for benefits from the Department of Veterans Affairs and the Department of Defense. DAV’s Voluntary Services Program operates a network of volunteers who provide veterans free rides to and from VA medical facilities and improve the care and morale of sick and disabled veterans.