Experience in Market Intelligence

To assist organizations in capitalizing on the rapidly changing marketplace, BCI has provided deep insight into the many factors that affect them.  Our experience includes:

• For a large information technology firm, conducted an analysis of a leading competitor’s financial management system.  Identified and provided the advantages and disadvantages of the system to the firm’s marketing department.
• For the largest real estate multiple listing service (MLS) in the nation, conducted an in-depth analysis of the firm’s MLS strengths and weaknesses with that of a competitor’s system and provided recommendations to improve marketing and service offerings.
• For a large labor relations association, led a team that developed an activity-based costing model to identify cost drivers. Assessed the workforce capabilities and forecasted future workloads and expenses. The team’s recommendation to consolidate satellite offices was implemented by the client, saving $2 million annually.
• For a Fortune 5 petroleum corporation, constructed elasticity of demand pricing models based on demographic information, gas volumes and other factors to improve the pricing and profitability of over 2,500 service stations.  Also, performed a detailed cost-benefit analysis of the storage capacity of a Manassas, Virginia light products terminal and forecasted future demand. The team’s recommendation to build two additional tanks was implemented and additional revenues are expected to be $16 million over 20 years.
• At the Community for Business Partnership (CBP), organized and delivered multiple market research workshops for small business owners.